1. Scientific uye teknolojia innovation
Sayenzi uye tekinoroji: isimba rekutanga kugadzira, isimba rekusimudzira kufambira mberi kwedu;
Innovation: Innovation haiperi;
2. high quality uye kubudirira
Hunhu: zvigadzirwa zvemhando yepamusoro uye masevhisi ndiyo chombo chemashiripiti chemakwikwi edu;
Kunyatsogona: Kunyatsoshanda ndiyo nheyo yezvinhu zvose;
3. Mutengi kutanga
4. Kuhwina-kuhwina kubatana
Kudyidzana: Simba remunhu rine parinogumira;
Win-win: ziva kusimudzira kwakajairwa kwevatengi, kambani nevashandi.
5. Kutendeseka uye mutoro
Basa: kuve kambani ine mutoro. Iva nebasa kune vatengi, vatengesi, vashandi, zvakatipoteredza uye nzanga.
Kuzvidavirira: mwero wevashandi vese;
Kuvimbika: Kuvimbika ndihwo hwaro hwehupenyu;
